faq's

Do I need to have point of sale?
Yes, to be most effective you need point of sale and you need to have been using it for at least a year to have the order history necessary to create reminder letters.

What if I don't know how to use Microsoft Excel or Word?
You can use our Marketing Services, there's no need to learn the programs unless you choose to.

What data is collected?
The only data extracted from your system is customer name and address information, recipient name, delivery date of orders placed for birthdays, anniversaries and holidays. Credit card information and order history for other types of orders is not extracted.

What do you do with my data at the completion of the project?
We keep a backup of your data in the event you have an emergency that renders your letters unusable such as a water leak or other unforeseen situation that destroys the letters. Your letters can be reprinted on very short notice.

Do you use my data in any other way?
Your data is not sold to anyone nor is it used for anyone other than you. Each client's data is kept in separate files and is never merged into a master database.

Is direct mail effective?
Direct mail is one of the most effective methods of marketing. In addition, reminder letters are especially effective. The customer has already purchased from you before and the letter arrives about 8 to 12 days before the occasion repeats. Customers are thrilled to receive the reminder, they will think you're a hero because it made them look good. No kidding! We've been told this many times!

Can I create a special offer to be included in the letter text?
Absolutely! In fact we especially encourage this for holiday mailings. Using an order by date to take advantage of the offer is quite effective.

Do I have to think of what to say in the letter?
No, you can use our standard letter or you can create your own. Your choice! You can even modify our standard letter to better suit you and your business.

What if you train me and then I decide to have you do my marketing for me next year?
No problem! Just let us know in advance so we can schedule your project.
 

Floral Marketing Pro - helping florists grow
570 Brighton Avenue, Portland, Maine 04102 | Telephone: (207) 774-7673