Floral
Marketing Pro
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helping florists grow

 

our services

Training
We can teach you, using your own data, to create highly customized marketing letters to remind customers of past purchases for specific occasions such as birthdays, anniversaries and holidays and inviting them to reorder. We will teach you everything from exporting the data to manipulating it in a spreadsheet to mail merging and printing the letters and deciding when to mail. Some level of experience and confidence in using technology is required for this service. You will need Microsoft Excel, Microsoft Word and a printer, preferably laser, capable of handling standard letterhead and envelopes and your own stationery.

We will also advise you on better data collection at the time of sale which allows you to market to more customers and result in cleaner data.

Marketing Services
If you don't want the hassle of exporting, manipulating and merging the data then our marketing services are just what you're looking for. Our services are menu based, you choose the level of assistance you require and pay for just that service. We will create your reminder letters birthday, anniversaries and holidays for mailing for a full year.

  • We can travel to your store and extract the data from your point of sale
  • You can extract the data and email it
  • Data Manipulation and Cleanup, mail merge, printing of reminder letters on your stationery
  • Envelope stuffing and organizing letters into mailing file, arranged by mailing date
  • Mailing reminder service - a weekly email to remind you to mail your letters, plus a reminder for each holiday mailing
  • Managed mailing services - we maintain a file of your letters and mail them for you each week

At the end of the project you will have a professionally created, highly customized marketing letter printed on a laser printer.

  Service   Fee
  Training - At your facility   $595 per 8 hour day, plus travel expenses
  Training - Our office   $495 per 8 hour day
  Data Extraction   $295 plus expenses
  Letter Creation and Data Cleanup*   $1.50 per letter, 500 letter minimum
  Envelope stuffing and mailing file creation   $0.35 per letter, 500 letter minimum
  Mailing Reminder Service   $99 for one year of service
  Managed Mailing Services   $0.50 per letter, includes postage
       
  *Some data cleanup is expected and allowed for. Excessive data cleanup will be billed at $50 per hour, an estimate will be provided prior to start of project.  
 

Web Design
Wedding website design services are available, we can provide a customized solution for you ranging from full service of the site including maintenance or providing the template layout for those that want to add their own information and self maintain. This option is particularly great for those with web design abilities.

Other web design services are available for other industries as well.
 

Floral Marketing Pro - helping florists grow
570 Brighton Avenue, Portland, Maine 04102 | Telephone: (207) 774-7673